With the closure of numerous HMV stores up and down the country and the rise in downloading content amongst consumers, it is growing more and more important for independent businesses to offer unique experiences to their customers. This is so that they can tempt people away from their online competitors and back into stores. An example of a unique experience offered by record stores in this manner is Record Store Day, a hugely successful event spread globally amongst small independent stores. Founded in 2007 as a way to celebrate music and record stores, it is an annual event, offering a wide range of activities and limited edition releases exclusive to participating stores. Within the event’s relatively short history, these exclusives have included those released…